Work: Radio Live

Here is a spot getting some good play at the moment that I produced for Satin & Lace. Mikee Carpinter directed and edited, Warren Green DOP.

Named as a TVC of the week by stoppress.

Work: Ingrid Starnes

The thing I spend most time on these days is the fashion label my lady Ingrid Starnes designs. It is a lot of fun having shared goals and helping get some beautiful things into the world.

Last year we took part in Fashion Week. It was a great experience.

Arcadia NZFW show ticket

The show had a great response, with some very cool stories coming out of it. For media we work with Showroom 22, who are the best.

Fashion Quarterly Story on the show process

I work on the bits of the business that don’t involve the talent of designing and producing women’s clothing. So I look after retail, online, business etc.

We have a store in Herne Bay that we share with Tessuti and we share promotional activity also.

Shared campaign poster

We were lucky enough to be named runner-up in the Metro Best of Auckland list for Women’s Fashion retail,  that was a wonderful surprise.

We recently launched our online store:

And I look after the facebook and twitter -so come say hi!

Come say hi!

Work: We only get one chance

This was a project that Simon Farrell-Green and I put together for Heart of the City. We worked with Militia.co.nz on the website and design.

Screen shot of front page and survey

We put together a number of ads, a website, a bit of writing, a video, an on-the-ground survey  and other bits and bobs.

We managed to get many thousands of submissions in a climate where the Rena and the RWC finals were dominant, exceeding expectations and helping to increase the time available to Aucklanders to submit on the plans that determine Auckland’s future.

The story appeared and was debated through the NZ Herald’s pages, and supporting ads ran there too.

Work: Primal Earth

This was another fun project with Matt Campbell and Indiego. We came up with these lines to anchor the product in its ingredients and try to tell the organic story without being too preachy.

Work: Dominate

This was very fun indeed. For Indiego Matt Campbell and I worked up a shower gel name, design and got to do this fun writing. Perhaps the only supermarket product to get the words testicle and anus onto the back.

COPY:

Musk Shower Gel

MUSK SHOWER GEL 400ml

This stink is Musk.

Fun facts about Musk:

1. Musk was originally made of deer anus. True story.

2. The word musk comes from the sanskrit word “muska’ – meaning testicle.

Sometimes  two wrongs make a right.

…….

We also made some fun positioning ideas up for them

Work: Avis self drive

This was a fun project with Indiego. I got to write up the 15 or so must-do things for each region in the country. A lot of words and research later and this helped Avis jump to the top of all the searches they were after and, more importantly, helped them provide something useful to their customers.

Example of one of the area stories – not many tourism related ideas let you talk about shipping the dead out of a place…

The start of the Avis West Coast entry

WORK: Stories beat stuff

This is a cool campaign that Contagion have out  for Tourism New Zealand. It was fun to work on this with Matt Campbell on the way through and contribute a bit to it -including the line Stories Beat Stuff.

Work: Radio NZ TV Review

Here is a wee review about changing TV consumption habits I put together for Nine to Noon.

Recent Work: Ake Ake Kia Kaha

This is the video promo for a doco I recently produced with Satin & Lace for the Auckland Museum, with my good man Warren Green the director.

It was a very cool project -- telling the story of Maori Rugby through the words of great players.

We spoke to Buck Shelford, Muru Walters, Hosea Gear and Tane Norton. The full doco includes a stirring Timatanga led by Hosea Gear and a bunch of very very cool archive.

The exhibition finishes at the end of Feb 2012.

Ake Ake Kia Kaha: The Spirit of Maori Rugby.

Recent Work:Idealog

Here is a story recently published in Idealog about Smallworlds. An inspiring local company.